What Humbl design does - from first "Hello" to shipped product

Most founders don’t need another designer who just makes things look nice. They need design that helps them raise, sell, and scale -- with speed, focus, and clarity. Humbl Design exists for that exact moment. Below is the complete picture of how we partner, what we deliver, and how the work actually gets done.

Who we are (and who we’re for)

Humbl Design is a founder-first design partner. We move at startup speed without losing quality. If your company is raising, launching, or scaling and your design isn’t keeping up, this is for you.

Best fit:

• SaaS, fintech, productivity, marketplaces, AI tools
• Founders who value speed and clarity over process theather
• Teams that want senior design judgment without agency overhead
• Companies needing product UI/UX, landing pages, decks, or Webflow builds

How we’re different:

• Flat monthly model -- no hidden costs, no over-scoped retainers
• You choose with meetings or without meetings (async)
• Daily updates and visible progress -- not a black box
• Senior design only -- no handoffs across layered teams

The Humbl Framework™

Everything we do runs on a simple, repeatable rhythm that keeps work moving fast without chaos.

H -- Headstart

Headstart on day one.
We align on goals, audience, constraints, and outcomes. No slow onboarding or maze of docs. You get an immediate plan, early sketches, and the first decisions made within 24 hours.

What you see: kickoff notes, priorities, scope map, success metrics, first low-fi options.

U -- Understand

Understand the user and the business.
Short, sharp research -- not academic. We audit the current product or site, analyze behavior, clarify messaging, and map the key flows that drive revenue or signups.

What you see: UX audit, copy direction, user flows, core hierarchy.

M -- Make

Make what matters.
We design the actual experience -- screens, states, components, motion, and microcopy. Every decision ties back to outcomes: trust, clarity, conversion, retention.

What you see: high-fidelity designs in Figma, desktop designs, mobile designs.

B -- Build

Build with purpose.
We turn design into working systems. That can mean Webflow development, production-ready assets, design tokens, or tight collaboration with your engineers. We sweat the details so what ships matches the design.

What you see: Webflow sites, clickable prototypes, component library, content blocks ready for Webflow or code.

L -- Launch

Launch without delay.
We ship and measure. If it’s a product feature -- we watch onboarding and usage. If it’s a site -- we track conversion and speed. Then we iterate fast. Momentum stays alive.

What you see: live URLs or merged PRs, analytics plan, post-launch fix list, next-sprint plan.

Engagement models

You choose how we work based on your culture and calendar.

Retainer with meetings

• We join standups, huddles, allhands syncs, weekly calls, or key sprint meetings
• Best for teams that want synchronous alignment, whiteboard sessions, or complex cross-functional work
• Typical cadence: weekly planning + ad-hoc working sessions

Retainer without meetings (async)

• Ideal if you move fast and don’t need us on your calls
• Slack/Loom updates daily, written decisions, and clearly packaged deliverables
• Most founders start with meetings, then switch to async once the rhythm is set

One-offs and sprints

• Sprints usually cover: Landing page redesign, pitch deck, onboarding overhaul, pricing page, MVP designs
• 1 to 3-week focused pushes with a fixed outcome and timeline

What we actually deliver

Product UI/UX

• Dashboard and feature design, onboarding flows, empty states, error handling
• Design systems, tokens, components, usage guidelines
• Clickable prototypes and motion specs

Websites and Webflow

• Conversion-driven landing pages and marketing sites
• CMS structure, collections, and dynamic content
• Desktop and mobile

Pitch decks and growth assets

• Investor story shaping, data visualization, traction slides
• Social assets, one-pagers, ads, and launch collateral

How a typical first month flows

Every collaboration follows a simple rhythm designed to build momentum fast.This outline is based on a one-month sprint -- the average timeframe most projects need to go from kickoff to launch. Depending on scope and complexity, timelines may shift slightly. Some projects wrap in just a few days, while others extend into multi-month partnerships for full-product redesigns.

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Day 0--1: Headstart

• Alignment call (or async brief)
• Goals, constraints, risks, and metrics
• Quick UX audit and content inventory
• First sketches or wireframes the same day

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Days 2--5: Understand + Make

• Messaging hierarchy and primary user flows
• Visual direction and component roughs
• First high-fi screens or hero section shipped
• Daily updates -- what’s done, what’s next, blockers

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Week 2: Make

• Full set of core screens or full landing page
• Interaction details, edge cases, variants
• Mobile and responsive behavior, empty states

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Week 3: Build

• Webflow build or dev-ready assets and specs
• Design tokens and components tuned to your stack
• QA pass -- spacing, typography, accessibility, performance

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Week 4: Launch

• Go live, measure, iterate
• Short fix list and next sprint plan
• Optional A/B copy tests or UX refinements

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Collaboration -- tools and cadence

We adapt to your flow so communication feels natural and fast.

• Slack for daily updates and decision threads
• Loom for walkthroughs and async reviews
• Figma as the single source of design truth
• Webflow for builds that must ship quickly
• Issue trackers (Jira, Linear, GitHub) when we work with engineering

Daily update format:

• Done today
• In progress
• Decisions needed
• Next 24 hours

Quality bar and how we keep it high

At Humbl, quality isn’t an abstract goal -- it’s a system. Every project is designed, reviewed, and shipped by a senior designer with years of experience in SaaS, fintech, and startup environments. There are no junior relay teams and no unnecessary layers. This direct involvement ensures consistency and speed without the typical design lag that comes from overstaffed teams.

To maintain focus, Humbl only works with up to five active clients at a time. This cap guarantees attention, responsiveness, and quality across every engagement.

Each deliverable goes through a friction test before it’s considered done. We ask four simple questions:

• Can a new user understand this in five seconds?
• Does the hierarchy naturally lead to the next action?
• Are failure and empty states properly handled?
• Does this design reduce time to value?

If a deliverable fails any of these checks, it doesn’t ship.

Beyond visual quality, we also focus on accessibility and performance. All interfaces are tested for color contrast, focus order, keyboard navigation, target size, and reduced-motion preferences. On the performance side, we deliver clean Webflow builds, optimized assets, and semantic structure that meets Core Web Vitals standards. Because design that looks great but performs poorly isn’t really good design at all.

Timelines -- how long things usually take

Speed is part of the Humbl DNA. Still, every project moves at the pace its goals demand. The timelines below represent averages based on real projects -- some move faster, some take longer depending on complexity, product maturity, and stakeholder feedback cycles.

Web apps

• Basic mockups -- 2–4 days
• Basic prototype -- 1 week
• MVP web app -- 2–3 weeks
• MVP mobile app -- 2–3 weeks
• New feature sprint -- min. 1 week
• Product refactor -- min. 1 week
• Design system -- 1 week
• UX audit -- 3–4 days

Website

• Hero section -- 24–48 hours
• Landing page -- 3 days
• Desktop design -- min. 1 week
• Mobile design -- min. 1 week
• Webflow build -- 1–2 weeks
• Website assets -- 48 hours

How we measure success

We measure outcomes, not output. For product work, success often means faster onboarding, better task completion, or reduced time to value. When we see support tickets drop and feature adoption rise, that’s a sign of great design doing its job.

For marketing sites, we look at conversion rates, bounce depth, scroll engagement, and overall page speed. Clear messaging and smooth interaction should make users act, not hesitate.

For teams, success is about working smarter. Fewer design thrash cycles, clearer priorities, and faster decision-making are key indicators that our systems and processes are doing what they’re supposed to -- keeping teams moving forward.

Every project has one central metric that matters most. That’s the number we track, optimize, and deliver against.

Pricing and structure

Humbl operates on a flat monthly model -- simple, transparent, and predictable.
No hidden costs, no hourly overages, and no vague “time spent” reports. You always know exactly what you’re paying for and what’s being delivered.

You can choose the type of collaboration that best fits your company’s pace and workflow:

• One-off
  A focused design sprint for a specific goal -- like a landing page, MVP design, or product feature. Best for quick results or testing collaboration before a retainer.

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• Retainer with meetings
  Includes weekly check-ins, live feedback, and close collaboration. Ideal for teams that value real-time discussions, evolving roadmaps, and fast iteration cycles.

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• Retainer without meetings
  100% async collaboration with updates through Slack and Loom. Designed for founders who want fast, distraction-free progress and trust a self-managed workflow.

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Every retainer includes unlimited design tasks completed one by one, with full focus and high-quality output. You can pause or cancel anytime -- total flexibility, no long-term lock-ins.

For early-stage startups, Humbl also offers a SWEAT partnership through Lynx, enabling partial equity-based collaboration. SWEAT rates typically start around 20% and are capped at 50%, depending on project scope and involvement.

At a glance:

• Flat monthly fee -- no overtime, no hidden costs.
• With or without meetings -- your choice of collaboration style.
• Unlimited tasks -- completed one by one with full focus.
• Pause or cancel anytime -- total flexibility and control.
• SWEAT option via Lynx -- equity-based partnership for early teams (20–50%).

This structure gives founders freedom -- to start quickly, scale responsibly, and adjust engagement as their product evolves.

Risk management -- how we avoid common failure modes

Design projects often fail not because of poor visuals but because of poor process. Humbl was built to prevent that.

We address ambiguity by setting a clear success metric and alignment doc on day one. Everyone knows what success looks like before a single pixel is drawn.

To prevent scope creep, we maintain a visible backlog and weekly re-prioritization cycle. Nothing sneaks in unnoticed.

We counter slow feedback loops with asynchronous check-ins and timed decision windows -- founders stay in control without getting buried in meetings.

And we avoid vanity design altogether. Every deliverable is tied directly to an outcome -- to raise, sell, or scale. If it doesn’t move the business, it doesn’t make it into the work.

What you walk away with

At the end of every engagement, you walk away with more than just beautiful design. You get a product or site that performs, a design system that scales, and a clear narrative that both investors and users instantly understand.

You also gain a practical, repeatable cadence your team can maintain long after the project wraps. Design shouldn’t create dependency -- it should create momentum.

That’s what Humbl leaves behind: systems, structure, and clarity that continue to compound.

How to start

Starting with Humbl is intentionally simple.

1. Book a quick intro call or send an async brief -- whichever fits your workflow.
2. Pick your mode -- with meetings or fully async.
3. Get your first designs within 24 hours -- because progress shouldn’t wait.

Design should never be the bottleneck between your idea and execution. With Humbl, it isn’t.
We bring the speed of a soloist, the judgment of a senior, and the structure of an agency -- without the overhead.

If your company is ready to move, we’re ready to help you build the momentum to get there.

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